Inside Edward Jones’ Evolving Wealth Strategy
What You Need to Know More than 1.3 million client households have been served by the MoneyGuide planning platform. Expanding use of Salesforce delivers artificial intelligence-derived planning insights at scale. Advisory offerings need to resonate with younger clients who stand to earn and inherit significant wealth. Some 2 1/2 years after Edward Jones announced plans to provide its 19,500 advisors with access to the MoneyGuide planning platform, more than 1.3 million client households have been served by the tool, according to Lena Haas, head of wealth management advice and solutions. That is more than twice the projected uptake at this stage, Haas recently told ThinkAdvisor, and it’s strong evidence that a healthy culture of internal “coopetition” is driving tech adoption and fostering a planning-first service mindset at the firm. Haas said she expects the vast majority of the firm’s 8 million-plus client households to eventually come to embrace the planning toolset, driven by advisor advocacy and organic market demand for more holistic financial planning services that go beyond investment management. “It’s been really special to see how our advisors are talking about the tools internally and inspiring one another to engage in this planning-first approach,” Haas said. “They are embracing...