Digital Becomes the New Front Door for Auto Insurance Shopping, as Nearly Half of New Auto Policies Are Bought Online: JD Power
Erie Insurance Ranks Highest in Customer Satisfaction for Third Consecutive Year Customers getting more quotes than ever before (3.5 on average) A competitive price is key to keeping customers engaged States in the South show high shop and switch rates Troy, MI (June 18, 2026) – As the wave of auto insurance price increases begins to cool, customers are easing off the panic button, but they’re not getting complacent. According to the JD Power 2026 U.S. Insurance Shopping StudySM, the share of customers shopping for auto insurance has declined from 57% to 53% year over year, but still remains elevated by historical standards. At the same time, shoppers are getting more quotes than ever and shifting decisively toward digital channels—including mobile apps and emerging AI tools—to compare, understand and purchase policies. “We’re moving from a crisis-driven market to a digital- and AI-driven market,” said Stephen Crewdson, managing director, insurance intelligence at JD Power. “Even as rate pressure eases, customers are getting more quotes than ever because mobile apps and AI tools make it so much easier to compare options and understand coverage. Separate JD Power research indicates that shoppers who use AI during their insurance journey are more likely to...