Budget pressures leave Canadians considering cutting back on insurance – despite many not knowing what they’re putting at risk
TD Insurance survey finds 84% say they don’t fully understand their coverage, highlighting a major insurance confidence gap Toronto, ON (Aug. 5, 2026) – As Canadians look for ways to manage rising costs, a new TD Insurance survey suggests some may be taking financial risks they don’t fully understand. One-third of Canadians say they would consider reducing their insurance coverage to save money, despite not fully understanding what their policies do and don’t cover. Key findings from the survey: 33% of Canadians say they would consider reducing their insurance coverage to save money Gen Z (55%) is most likely to cut back on insurance to reduce pressure on budgets 62% aren’t confident their coverage would fully protect them in an unexpected situation 84% don’t fully understand what their insurance does and doesn’t cover The findings point to a growing insurance confidence gap: Canadians are looking for ways to save money at a time when many don’t fully understand what their insurance covers or whether it would adequately protect them in an unexpected situation. While 85% of Canadians recognize the importance of insurance as a financial safeguard, half (50%) admit they don’t know what insurance coverage they currently have. “With the...