Equitable Launches Enhanced Loss Support In Partnership With Empathy
Waterloo, ON (Apr. 1, 2026) – Equitable® is pleased to announce that its clients will now have access to enhanced bereavement support through a partnership with Empathy, the technology company transforming how the world plans for and navigates life’s most difficult moments. The partnership will offer timely information, helpful tools and compassionate support to people navigating a loss. Empathy Loss Support™ is a complimentary new benefit included with all Equitable life insurance policies. Through a user-friendly app or website experience, this benefit helps guide and support loved ones during a time of loss, reflecting the care and compassion at the heart of Equitable’s client experiences. “We’re partnering with Empathy because we care deeply about our clients and their families. Losing a loved one can be overwhelming,” says Martin Reeves, Executive Vice-President, Individual Insurance Division at Equitable. “Through Empathy, we’re adding value for our clients. Our hope is that we can provide some comfort and support for whatever people may be facing through one of the most difficult times in their lives.” Empathy Loss Support is now included with all Equitable life insurance policies and is available at no extra cost. This benefit can help with the emotional, practical and logistical...