Root Expands Its Telematics Car Insurance to New Jersey, Its 37th State
Article 0 Comments Technology-driven insurer Root has launched its behavior-based car insurance in New Jersey, marking its 37th state. Using mobile telematics, Root calculates its rates primarily on actual driving performance, such as focused driving, smooth braking, and gentle turns. The system can financially reward safe drivers. Safe drivers in New Jersey stand to realize potential annual savings of up to $1,300, according to the insurer. Driver onboarding, customized coverage selection, policy management, and claims routing are handled entirely through Root’s mobile application. “Expanding to New Jersey is a massive milestone in our state expansion strategy as we accelerate toward our goal of coverage in the contiguous U.S. by 2027,” said Alex Timm, founder and CEO of Root. “By entering the Garden State, we’re expanding our reach to a market historically characterized by limited consumer choice. Our ability to scale our behavioral pricing model demonstrates the efficiency of our technology and positions us to capture more market share.” Root said it plans to further expand to Wyoming, Massachusetts, North Carolina, Michigan, Idaho, and Maine pending regulatory approvals. Root said it plans to expand its independent agent distribution channel to 100,000 eligible producers. Appointments can be made in 24 hours. Root...