Canadians paying 36% too much for life insurance, says analysis
A new study has found that Canadians who buy life insurance are overpaying – and the traditional approach to buying the product might be to blame. Online life insurance platform PolicyMe conducted an analysis covering 4,800 Canadians who had life insurance coverage prior to using the platform. Citing its belief that life insurance exists to maintain a family’s lifestyle in case of a premature death, the firm found that the consumers it studied had overpaid by 36% for their coverage on average. “We see far too many Canadians being sold the wrong life insurance coverage,” Andrew Ostro, co-founder & CEO of PolicyMe, said in a statement. “It’s our hope that this analysis makes people more aware of the common pitfalls that occur when shopping for life insurance.” One reason behind the trend, according to the firm, is an “overly simplistic” formula used across the industry to calculate coverage: while the typical calculation is to multiply household income by a factor of 10 to 15, PolicyMe says it uses proprietary algorithms and advanced statistics to model a family’s projected finances. The analysis found that Canadians with an existing policy overshot the coverage recommended by PolicyMe by an average of one third...