Insurable Interest Canadian Insurance Blog

by Domitille Dien, Marketing Manager, Zelros — In today’s fast-paced digital age, insurance companies are facing intense competition and must continually improve their lead generation strategies to stay ahead of the game. The pressure is on for sales agents, customer service representatives (CSR), and marketing teams to identify which leads are most likely to become customers. However, traditional lead acquisition methods often fall short due to incomplete or inaccurate data, limited time and resources, and inconsistent lead qualification criteria. There are numerous tasks that can be inefficient and time-consuming when it comes to identifying protection gaps and needs of your clients and prospects, as well as offering them the appropriate policy at the appropriate time. As an insurer, how do you distinguish yourself from the competition? How do you enhance the customer experience? Furthermore, how do you equip your sales and marketing teams with the necessary tools? To cut through the noise and stand out in a crowded market, insurance companies need to create compelling touchpoints that resonate with their target audience. This means embracing cutting-edge technologies and innovative strategies that push competitiveness and challenge the status quo. Here’s how you can build a successful lead acquisition and conversion strategy:...

Toronto, ON (July 6, 2023) – Trufla is proud to announce its strategic collaborations with top-tier tech vendors and service providers to empower brokers with innovative solutions and drive digital transformation within the industry. Among our esteemed partners is Goose Digital, a leading provider of digital marketing and operational technology services for insurance brokers. The collaboration aims to equip brokers with the tools, knowledge, and resources needed to accelerate their digital adoption journey and achieve sustainable growth. Recognizing the increasing importance of digitalization in the insurance sector, Trufla has undertaken extensive research and handpicked a select group of technology vendors and service providers known for their expertise and cutting-edge solutions. Goose Digital, renowned for its deep-rooted industry knowledge and commitment to driving digital innovation, joins forces with Trufla to provide comprehensive support and services to brokers. With a focus on digital marketing acquisition, operational technology, and data-driven strategies, Goose Digital enables insurance providers to enhance customer engagement, retention, and loyalty. “Trufla’s partnership with Goose Digital is a testament to our shared vision of empowering brokers and fostering digital transformation within the insurance industry,” said Steve Warme, Director of Digital Transformation at Trufla. By collaborating with industry-leading service providers like Goose...

London, UK (June 29, 2023) – Canopius Group, a leading global specialty (re)insurer, is pleased to announced the launch of its Cyber Incident Management Team (CIMT), available to all Canopius cyber policyholders worldwide with immediate effect. The service provides comprehensive support to insureds and brokers as they manage the disruptions caused by cyber-attacks. The service is led by Cyber Incident Response team leaders across all three of Canopius’s international business units – Brendan Helleman in London, UK; Ellen Brookes in Sydney, Australia; and Steven Wesolek in Chicago, US. Brendan joined Canopius from Meta, where he was a case manager on the privacy and data policy team, after two decades in the British Army and UK Ministry of Defence. Ellen was most recently a technical support specialist at global law firm K&L Gates. In the six years prior to that, she held senior customer service roles across a number of organisations throughout Western Australia. Steven brings nearly a decade’s information security and incident response experience to his new role. He joined Canopius from global fast food chain McDonald’s, where he was a security incident response supervisor. The trio of regional team leaders are joined by six additional team members, spread across...

Toronto, ON (June 27, 2023) – Meridian, Ontario’s largest credit union, is proud to announce a new partnership with TruShield Insurance, Canada’s first direct-to-consumer small business insurance provider. The partnership allows Meridian Members to access TruShield’s commercial insurance policies at a preferred rate. According to a November 2022 study conducted by TruShield Insurance with Leger, 27 per cent of businesses with revenues less than $250K don’t have any type of business insurance. The survey of over 400 Canadian small and medium-sized businesses points to a serious gap in commercial insurance coverage among small businesses. This could leave owners at risk and, in the event of a major loss, susceptible to bankruptcy. “At Meridian, we know how important it is to protect your bottom line as a small business owner and appreciate the challenges for smaller enterprises to access commercial insurance,” says Liz Blazanovic, Vice President, Business Banking, Meridian. “We believe we are filling a need by partnering with TruShield to provide access to an important business requirement that can help protect our small business Members.” Small business owners are constantly juggling priorities and don’t have time to worry about every potential risk. Having comprehensive business insurance can provide peace of...