The Exodus of Expertise: A Strategy for Documenting and Safeguarding Your Company’s Specialized Knowledge
By Joseph D’Souza, Founder & CEO, ProNavigator — Pretty much every company has a Greta. Greta is a valued and experienced staff member who possesses a great deal of institutional knowledge. Unfortunately, that knowledge has not been documented. Greta is eager to be helpful and answer questions, but the one-on-one format is inefficient which makes it difficult to scale. And due to the informal nature of these direct interactions, the questions (and answers) are not tracked. So she ends up answering the same sort of questions over and over and over again. In fact, the founding of ProNavigator was inspired by a frustrating 90-minute phone call with the customer service department of my insurance company. That’s one-and-one-half hours of time that, I, a business person, really couldn’t afford to lose — and all because they could not find information about me and my situation which I had already provided to them! You would think someone like Greta would be an asset to an organization and be a solution to the problem I encountered. You would be correct . . . except that Greta is about to retire, and much of what she knows is not documented! So once Greta retires...