Canadian Insurance Companies Fall Short of Customers’ Digital Expectations, J.D. Power Finds
Many consumers open to insurance alternatives from providers such as Amazon, Google and Uber Costa Mesa, CA (June 25, 2019) – Property and casualty (P&C) insurance companies in Canada are falling short of customer expectations for digital self-service tools, customer service channels and omni-channel integration. According to the inaugural J.D. Power Canada Insurance Digital Experience ReportSM, this lack of digital maturity on the part of P&C insurers leaves the door open to competition from alternative, digital native companies such as Amazon, Google and Uber. “Today’s P&C insurance customer expects their provider to deliver an efficient, seamless experience across multiple offline and digital channels,” said Tom Super, Vice President Property and Casualty Insurance Intelligence at J.D. Power. “The 12 insurance carriers we evaluated for this report show a visible presence when it comes to their digital offerings, but they are still severely lacking when it comes to meeting expectations of core insurance digital functionality.” The J.D. Power 2019 Canada Insurance Digital Experience Report evaluates digital consumer experiences among P&C insurance shoppers seeking quotes and existing customers conducting typical policy-servicing activities. The report examines the functional aspects of websites and mobile apps based on five factors (in order of importance): ease of...