U.S. Home Insurance: Get Connected to Build Customer Loyalty
Carriers must find new and innovative ways to connect with their policyholders in order to drive loyalty and retention, according to a new Aite Group report Boston, MA (June 10, 2020) – With increasing costs, customer retention is becoming a key battleground for traditional carriers, and home insurance policies can provide an opening for carriers to build relationships with their customers like never before. Consumers are discovering the benefits of connected devices, which are creating new data streams for insurance carriers to use for customer engagement. The latest Aite Group report, U.S. Home Insurance: Get Connected to Build Customer Loyalty, explores how matching the use of connected devices with personalized advice programs can increase communication points with customers, enabling better marketing and claims efforts while building trust. “Carriers looking for additional contact points can leverage the connected-device ecosystem to provide more value for customers through personalized advice and information,” states Greg Donaldson, senior analyst with Aite Group. The report provides insights on homeowners and renters insurance policyholders’ ownership and use of connected devices and their willingness to share this information with their insurance carrier. It is based on a Q1 2019 Aite Group online survey of 766 U.S. policyholders who...