How Do Digital Marketing and Agent Distribution Work Together?
Other intermediated industries have lessons for insurers, says Novarica: Centralization of data, analytics, and digital assets can allow insurance marketers to engineer consistent and personalized customer journey, following leaders in Pharma, Auto, and Wealth Boston, MA (June 2, 2020) – Like marketers in other intermediated industries, insurance marketers adopting the latest in marketing technology and digital analytics face the challenge of not owning the critical sales step in their customers’ lifetime journey with the brand. In a new report, Digital Marketing in Insurance: Lessons from Other Intermediated Industries, research and advisory firm Novarica looks to other intermediated industries such as pharma, auto, and wealth management for solutions and tactics. “Lack of control over the touchpoints between agents and prospective customers remains the principal challenge for insurers,” said Paul Legutko, VP of Digital Marketing and Analytics, and lead author of Novarica’s new report. “It is possible for marketers at any insurer to give some thought towards digital storage, online surveys, and basic website tagging—the more basic solutions for gaining visibility into the intermediated experiences.” Click here for the table of contents or to access the report. Report Summary Insurance marketers can look to other intermediated industries like pharma, auto, and wealth,...