A whole life option to provide peace of mind
When BMO Insurance entered the whole life market in 2017, it initially did so with a focus on providing long-term value and growth for policyholders. But more recently, it has cast a wider net through the introduction of a new whole life policy option. “Our new Wealth Accelerator option, which was launched earlier this year, allows us to have access to another market: clients who are looking for higher short-term cash values from their insurance policy,” said Daniel Walsh, vice president for Business Development at BMO Insurance. According to Walsh, the firm’s flagship Whole Life Estate Protector option was designed for personal or corporate clients who want an effective way to transfer assets to the next generation, and accordingly have a long-term view on their financial investments and assets. But as the COVID-19 pandemic has driven more people than ever to re-prioritize toward the short term, BMO found a way to address the emerging need. “An unexpected event can put financial stress on someone’s family or business partner,” he told Life and Health Professional. “That’s why many Canadians rely on life insurance to help protect their financial futures.” Aside from insurance needs, Walsh said BMO Insurance’s whole life policies are...