Most Canadian Drivers Prioritize Winter Driving Safety Despite Rising Cost of Living
Three-quarters of survey respondents say extreme weather patterns make winter tires more important than ever Toronto, ON (Nov. 11, 2025) – Three-quarters of Canadian motorists (76 per cent) believe extreme winter weather events related to Canada’s changing climate have made winter tires more important than ever, according to a new Probe Research survey commissioned by the Tire and Rubber Association of Canada. More than four in five (84 per cent) say driving a vehicle equipped with winter tires has saved them from an accident or loss of control. With weather patterns becoming increasingly unpredictable, winter tire usage continues to grow. Across Canada usage now stands at 80 per cent, showing a 2-point increase from last year and a 12-point increase over the last decade. The study also reveals that 81 per cent of drivers believe winter tires are an important investment despite the rising cost of living. However, current financial pressures are having an impact. About one in three drivers (32 per cent) say they are now less likely to buy winter tires because of increased financial burdens. “With climate challenges affecting Canadian winters, drivers are rightfully concerned about safety on the roads,” says Carol Hochu, president and CEO of TRAC....