Fully Digital Claims Processing Drives High Customer Satisfaction, but Many Customers Still Use Multiple Channels: J.D. Power
Proactive Status Updates an Area for Improvement Troy, MI (Dec. 9, 2025) – U.S. auto and home insurance providers have spent the past decade encouraging customers to submit claims and manage the estimate and status updates through their mobile apps and websites. How effective are these digital tools in delivering on that promise? According to the J.D. Power 2025 U.S. Claims Digital Experience StudySM, customer satisfaction surges when the claims process is managed digitally, but most customers still find themselves needing to go offline to manage key steps along the way. “Across the insurance claims workflow, from first notice of loss to the estimate and ongoing status updates, customer satisfaction scores are highest when customers are able to manage the process via their insurers’ digital apps and websites,” said Mark Garrett, director of global insurance intelligence at J.D. Power. “However, the study reveals several key moments in the claim journey when customers need to move across channels to get more detailed explanations from claim representatives or seek status updates. The more insurers can anticipate the information customers will need and proactively deliver it digitally, the more satisfied—and brand loyal—their customers will become.” Following are some key findings of the 2025 study: Customers look...