Young Canadians Want Companies To Take Action On Climate Crisis, Singling Out Landfill Waste
Reduce, reuse and reimagine: Co‑operators new sustainable claims process designed to improve community resilience and climate risk Toronto, ON (June 4, 2024) – Landfill anxiety is top-of-mind for many Canadians, according to a new survey from Co‑operators which shows eight in 10 Canadians (78 per cent) agree the country generates too much waste. Two-thirds (65 per cent) also believe this waste is more than can be responsibly managed. While many Canadians have already adopted good habits to reduce waste in their daily lives, over six in 10 (62 per cent) are interested in learning more about living sustainably. The onus, though, is not solely on individuals: three-quarters of Canadians (75 per cent) say it’s critically important for companies to responsibly manage their waste. The demand for corporate responsibility was most prominent among younger Canadians. Nearly half (49 per cent) of Gen Z believe that sustainability is more the responsibility of corporations than individuals, compared to less than a quarter (23 per cent) of Boomers. However, this older generation was the most likely to take individual actions that help prevent sending waste to landfill (78 per cent compared to 49 per cent for Gen Z and 57 per cent Millennials). “Canada...