Creating Great Experiences in Retirement Planning
What You Need to Know Part of what you can give clients is a vision. Ikea’s showrooms present a clear vision. Coach seats set up by a typical airline: Not so much. Have you asked your clients what their ideal retirement looks like? You’d probably get answers ranging from playing a round of golf to sipping coffee on the deck of a picturesque lake house to exploring exotic destinations. Everyone has a vision for their golden years, but often not a specific dollar amount for their portfolio. I mean, how many actively imagine themselves skimming over their annual statements to celebrate another year of 10% returns? Retirement planning is about more than return on investment; part of it is envisioning their retirement experience. And if you can maximize your clients’ experience, you can exceed their expectations, no matter the market conditions. Experiences matter. Uninspired salespeople sell products. Sales professionals sell experiences! And let’s be honest: Positive experiences matter. Countless companies (and people) have built their reputation on delivering a positive experience for their customers. Here are two examples that come to mind for me. Topgolf: This is simply a driving range, but people will visit Topgolf on their vacation when...