Insly launches AI layer, Nora, to “remove one insurance bottleneck at a time”
Nora encompasses a set of AI skills that can be customised to address the specific administrative pain points of any insurance business
New AI ecosystem represents an evolution from FormFlow, Insly’s broker submission tool, which is now part of Nora
Tallinn, Estonia (Feb. 24, 2026) – Insly, the low-risk, enterprise-grade insurance software provider, has launched a modular AI solution, Nora. Designed to sit on top of existing insurance software, Nora automates repetitive, administrative tasks across submissions, underwriting, and claims, helping insurers and MGAs boost efficiency, reduce workloads, and free insurance professionals for more strategic tasks.
Nora functions as a set of specialised skills, or capabilities, which can be customised to the exact needs and workflows of each customer. These include: data extraction and capture, email and phone call follow-up, an underwriting guide reader, and broker submission triage. Insly will continually add to these skills as new use cases emerge, with several new modules already in the pipeline.
The modular approach enables customers to mix and match where Nora can best add value, by removing specific pain points and bottlenecks. Nora can be integrated at critical points in the insurance workflow, with operational control, human input and escalation configured to client needs.
“Insly’s experience working with MGAs and insurers means we understand the administrative burden that holds back growth and innovation,” comments Risto Rossar, Founder & CEO, Insly. “From incomplete broker submissions, to inconsistent document formats and managing back and forths over email, the solution has always been to increase headcount and reduce margins. Now, Nora offers an alternative solution.”
Nora’s key skills include:
- Data extraction: Extracting structured data from emails, PDFs, Word, Excel and images, reducing manual data entry and errors at intake.
- Email and phone call follow-up: Automatically requesting missing information via email or phone and updating submissions, cutting broker ping pong and speeding up quote turnaround.
- Underwriting guideline enquiries: Answering underwriting questions based on internal guidelines with source references, ensuring consistent decisions and reducing reliance on senior underwriters.
- Triage agent: Prioritising submissions based on appetite and value rather than arrival order, helping teams focus on the right risks and improve bind rates.
Nora marks the next stage of Insly’s AI journey following the launch of FormFlow in 2024. FormFlow’s extraction capabilities are now part of Nora’s suite of skills, creating a broader AI ecosystem. Nora’s features and capabilities have been developed in response to specific customer feedback. Nora can work alongside Insly’s core insurance software or be integrated with other systems.
“Since beginning our AI journey, one thing has become clear: AI isn’t something you implement wholesale, but a tool to remove one insurance bottleneck at a time,” said Risto Rossar, Founder and CEO of Insly. “This is the approach we’ve taken with Nora, by listening to customer pain points and using AI to provide a solution. The result is a practical AI layer which can be customised to the exact needs of any insurance business.”
About Insly Ltd.
Insly is not just insurance software – it is us. With over a decade of experience in insurance services and software development, we are truly in our element. Our goal is to make insurance easy to understand, manage and buy for both service providers, as well as end users. Insly is a spin-off from IIZI Group – most successful insurance broker group in CEE region starting from 2000. For more information, visit insly.com.
SOURCE: Insly Ltd.
Tags: Artificial Intelligence (AI), automation, Insly, launch, solution