The Carsharing Telematics Market: Berg Insight report

Gothenburg, Sweden (Mar. 3, 2025) – IoT analyst firm Berg Insight has released a market report, The Carsharing Telematics Market – 6th Edition, which analyzes the latest developments in the carsharing market. Berg Insight estimates that global carsharing membership will grow at a CAGR of 16.9 percent from 123.4 million at the end of 2022 to 269.4 million by 2027. This report explains all segments including station-based and free floating public carsharing as well as corporate carsharing. Get up to date with the latest information about carsharing organisations, vendors, products and markets.

The public carsharing fleet reached 575,000 vehicles worldwide in 2022

Passenger cars and light trucks are the main modes of transportation in most industrialised countries. The vast majority of car trips in metropolitan areas are drive-alone trips with only one person in the car and vehicles are used for only about one hour per day on average. Carsharing is one of many car-based mobility services that have become available for people that want to complement other modes of transportation with car-based mobility occasionally. Examples of other car-based mobility services include traditional car rental, carpooling, ridesharing, taxi and ridesourcing services. Many of these mobility services aim to decrease the cost of car-based transportation, create convenience through fewer ownership responsibilities, as well as reduce congestion and environmental impact.

Carsharing is a decentralised car rental service focusing on short term rentals that supplements other modes of transport including walking, cycling and public transport. Carsharing aims to provide an alternative to individual car ownership without restricting individual mobility by providing affordable access to cars. CarSharing Organisations (CSOs) offer members access to a fleet of shared cars from unattended self-service locations. Today, most CSOs use station-based networks with roundtrip rental. This operational model requires members to return a vehicle to the same designated station from which it was accessed. Some CSOs have also started to offer one-way carsharing that enables users to return the car to any station operated by the CSO. Another model that is rapidly gaining in popularity is free floating carsharing, which enables members to pick up and drop off cars anywhere within a designated area. The ability to access available cars instantly without prior booking and no need to schedule return time make this type of service attractive for short trips.

Telematics systems and smartphones are key enablers of carsharing services. In-car hardware technologies for carsharing services comprise an on-board computer, telematics device and RFID reader for capturing trip data, enable fleet management and grant access to the car through an RFID smartcard or smartphone app. An in-vehicle user terminal with keypad and display may also be installed to provide the driver with visible messages and guidance, as well as allow management of reservations from within the vehicle. Software platforms include complete IT systems that can support all the operational activities of a CSO ranging from management of in-vehicle equipment, fleet management, booking management, billing, as well as operations supervision via dashboards and data analytics. Leading vendors of hardware and software platforms include Invers, Convadis, Continental, OCTO Telematics, Humax, Vulog, Ridecell, Optimum Automotive Group, Mobility Tech Green, Targa Telematics and Glide.io. Several carsharing technology vendors also target the emerging corporate carsharing market that aims to increase corporate car pool availability and reduce mobility costs.

Commercial carsharing services are offered by specialist carsharing companies, car rental companies, carmakers, as well as public transport operators. Examples of leading CSOs backed by carmakers include Free2Move (owned by Stellantis), Volvo On Demand (owned by Volvo Cars), Zity (partly owned by Renault), Wible (owned by Kia) and Kinto Share (owned by Toyota). Car rental CSOs include Ubeeqo (owned by Europcar Mobility Group), Green Car (owned by Lotte Rental), Sixt Share (owned by Sixt) as well as Zipcar (owned by Avis Budget Group). Examples of specialised CSOs include Times Car Plus (owned by the Japanese parking lot operator Park 24), Socar in South Korea, EvCard and Liandong Cloud in China, Enjoy (owned by the Italian energy company Eni), Mobility Carsharing in Switzerland, Miles, Stadtmobil and Cambio in Germany, Citiz in France, Communauto in Canada and GoGet in Australia.

The carsharing market is currently in a growth phase which is expected to continue in the coming years. The Covid-19 pandemic only temporarily affected the market which has recovered in full speed in the last years. Berg Insight estimates that the total number of carsharing members worldwide reached 123.4 million at the end of 2022. At the same time, the total carsharing fleet had reached about 575,000 vehicles. Berg Insight forecasts that carsharing membership will grow to about 269.4 million globally by the end of 2027 and the total carsharing fleet will then reach approximately 979,000 cars. The corporate carsharing telematics market is moreover estimated to 110,000 vehicles at year-end 2022 and is forecasted to reach about 221,000 vehicles in 2027. Europe and Asia-Pacific represent the majority of all carsharing programmes and active members from an international perspective. The front-running markets include Germany, Italy, Poland, the Netherlands, France, South Korea, China and Japan.

Highlights from this report:

• Insights from 30 new executive interviews with market leading companies.
• Comprehensive overview of the aftermarket car telematics value chain and key applications.
• In-depth analysis of market trends and key developments.
• New profiles of 104 aftermarket car telematics solution providers.
• Summary of the involvement of vehicle OEMs and mobile operators.
• New data on car populations and new car registrations worldwide.
• Market forecasts by region lasting until 2028.

This report answers the following questions:

• What types of aftermarket car telematics products are offered on the market?
• Which are the leading providers of aftermarket car telematics technology?
• What business models are available for players entering the car telematics space?
• How will the market evolve in Europe, North America, Latin America, Asia-Pacific and MEA?
• How are mobile operators approaching the aftermarket car telematics market?
• Which are the dominant technology form factors?
• Will car OEM telematics solutions outcompete aftermarket car telematics in the long term?
• Which are the major drivers and barriers for car telematics adoption?
• Which are the key future trends in this industry?

Access the Report

• The Carsharing Telematics Market – 6th Edition

Aftermarket Car Telematics is the fifth consecutive report from Berg Insight analysing the latest developments on the market for applications such as stolen vehicle tracking (SVT), vehicle diagnostics, Wi-Fi hotspot, roadside assistance and convenience applications targeting consumers. This strategic research report from Berg Insight provides you with 190 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

Our market reports offer comprehensive information and analysis on key IoT technologies and markets, addressing important concerns including total addressable market, market penetration, market shares, industry landscape, regulatory environment, market trends and forecasts. Our research portfolio today comprises more than 65 items, where each market report focuses on a specific vertical application area or cover horizontal themes. All market reports come with complementary data sets in Excel format that can be easily analysed and converted into tables and charts. We offer a range of different license options together with bundled packages and subscriptions to suit your specific needs.

About Berg Insight

Berg Insight is a dedicated IoT market research firm based in Sweden. We have been specialising in all major IoT verticals such as fleet management, car telematics, smart metering, smart homes, mHealth and industrial M2M since 2004. Our vision is to be the most valuable source of intelligence for our customers. Berg Insight offers numerous market reports, detailed market forecast databases and advisory services. We provide custom research tailored to your requirements including focussed research papers, business case analysis, go-to-market strategies and bespoke market forecasting. We have provided analytical services to 1,400 clients in 72 countries on six continents to date. Our customers range from many of the world’s largest mobile operators, IT companies and telecom vendors, to venture capitalists, technology start-ups and specialist consultants. For more information, please visit www.berginsight.com.

Source: Berg Insight

Tags: Berg Insight, Telematics