Trufla Unveils Insurance Industry’s First End-to-End Broker Platform
Toronto, ON (Oct. 22, 2025) – A shift has arrived in the world of insurance technology. Trufla has officially launched truMarket, a revolutionary end-to-end platform built to take brokers Beyond the BMS and into a new era of connected, intelligent brokerage operations. Premiering at the Insurance Brokers Association of Ontario (IBAO) Convention, truMarket stands as the most transformative innovation in Trufla’s history—fusing automation, AI, and human insight to redefine how brokerages attract, serve, and retain clients. From first lead to final renewal, truMarket delivers what legacy systems never could: a seamless, data-driven experience that’s as effortless as it is powerful. “I’ve worked inside those legacy systems,” said Sherif Gemayel, Founder and CEO of Trufla. “I know firsthand how frustrating, clunky, and limiting they can be for brokers trying to do their jobs efficiently. We built truMarket because brokers deserve better. We didn’t want to create another tool that fixes one issue—we wanted to transform the entire experience. truMarket reimagines brokerage technology from the ground up, replacing the inefficiencies of legacy systems with a seamless, intelligent platform that gives brokers back their time and their confidence in technology.” ligent ecosystem that powers the modern brokerage from prospect to policy renewal.” The...
 
  				  				  				  			 
  				  				  				  			 
  				  				  				  			 
  				  				  				  			 
  				  				  				  			 
  				  				  				  			 
  				  				  				  			 
  				  				  				  			