Messagepoint Announces MARCIEAssist™, First Agentic AI to Automate CCM
Messagepoint announces launch of MARCIEAssist™, the first agentic AI capability to automate the work of Customer Communications Management Toronto, ON (June 4, 2026) – Messagepoint, a leading customer communications management (CCM) solutions provider, is pleased to announce the launch of MARCIEAssist™, the first agentic AI capability that automates the work of customer communications management. With MARCIEAssist, Messagepoint is introducing a fundamentally new model for customer communications management (CCM)—one where users no longer need to manually execute complex tasks. Instead, users simply describe what they want to accomplish, and MARCIEAssist intelligently plans and executes supported actions across content, rules, data, and templates—while keeping users fully in control. Organizations operating in regulated industries face increasing pressure to deliver accurate, compliant, and highly personalized communications across channels—yet CCM platforms still rely on manual processes that are time-consuming, complex, and dependent on specialized expertise. MARCIEAssist was specifically designed to address these challenges by leveraging agentic AI to do the heavy lifting of CCM work, dramatically reducing the time and effort required to manage communications. The first release of MARCIEAssist supports three core functions in Messagepoint: Automating key content operations such as creating, editing, and refactoring content objects Providing insights into content, rules, and communications...