Insurable Interest Canadian Insurance Blog

Marketers must build topical authority by consistently publishing in-depth, accurate, well-researched content San Diego, CA (Sept. 3, 2025) – A slight majority (53%) of consumers distrust or have a lack of confidence in the reliability and impartiality of AI search and summaries, according to a survey by Gartner, Inc., a business and technology insights company. This concern is reflected in user frustration, with 41% of consumers reporting that generative AI overviews make the search process more frustrating than traditional search methods. A Gartner Consumer Community survey of 377 U.S. consumers, conducted in June and July 2025, revealed a strong demand for user autonomy: a majority (61%) of consumers wish for an option to toggle AI summaries on or off, underscoring the importance of user control in shaping the search journey. “The impact of AI extends beyond improving the search experience, altering how consumers seek and interact with search platforms, and how marketers approach visibility,” said Noam Dorros, Director Analyst in the Gartner Marketing practice. “Digital marketing strategies must evolve to not only optimize for these AI-powered results, but also to reinforce brand trust through comprehensive and reliable information, recognizing that not all consumers embrace AI summaries equally.” While AI-powered results...

Whitby, ON (Sept. 22, 2025) – Quotey is excited to announce the addition of Mutual Fire Insurance of British Columbia (MFI) to its growing insurer marketplace. Effective today, MFI-appointed brokers will be able to quote and bind Hobby Farm insurance policies digitally, and with ease—through the Quotey platform. From British Columbia to Ontario, licensed MFI broker partners can now access real-time pricing and bind policies for hobby farms in a matter of minutes. This partnership marks a significant step forward in MFI’s digital transformation and strengthens Quotey’s commitment to providing streamlined quoting experiences for niche and rural risks. “We’re thrilled to welcome MFI to the Quotey ecosystem,” said Nick Kidd, CEO and Co-Founder of Quotey. “Hobby farms are a classic example of a risk that’s underserved by conventional quoting tools. With MFI’s expertise and commitment to rural communities, and Quotey’s ability to digitize specialty products, brokers now have a powerful tool at their fingertips to serve these clients better than ever.” The launch expands access to MFI’s trusted Hobby Farm product, which offers tailored coverage for part-time farming operations, mixed residential and agricultural risks, and rural properties with unique characteristics. The full sales lifecycle—from quote to bind—is handled within Quotey’s...

Marsh McLennan Cyber Risk Intelligence Center report New York, NY (Sept. 1, 2025) – Despite being focused on post-breach activities, cyber incident response planning has emerged as a key cybersecurity control in reducing an organization’s likelihood of experiencing a breach-related claim, according to a new report from the Cyber Risk Intelligence Center (CRIC) of Marsh McLennan, the world’s leading professional services firm in the areas of risk, strategy, and people. The report Cybersecurity signals: Connecting controls and incident outcomes found that organizations that regularly engage in tabletop exercises and scenario-based breach response drills are 13% less likely to experience a material cyber event than those that do not. Since launching its 2023 research into the correlation between the 12 cybersecurity controls tracked by the cyber insurance industry and the likelihood of a cyber claim, the CRIC has continued to analyze organizations’ cyber control implementation information from Marsh’s Cyber Self-Assessment against claims. This year, cyber incident response planning ranked as the fifth most effective control in decreasing an organization’s probability of experiencing a breach-based claim, behind network hardening techniques, endpoint detection and response (EDR), logging and monitoring, and cybersecurity awareness training and phishing testing. “Marsh has long advocated proactive cyber incident response...

Acquisition to help expand Accenture’s agentic capabilities and reach into the mid-market segment New York, NY (Sept. 1, 2025) – Accenture is pleased to announce it has agreed to acquire NeuraFlash, a leading Salesforce and gen AI consulting company that specializes in agentic solutions for sales, service, and field service operations. The acquisition will further strengthen Accenture’s Salesforce gen AI and managed services capabilities and also extend its footprint to mid-market industries globally. NeuraFlash has delivered more than 1,000 successful implementations for over 400 customers globally. The acquisition will add approximately 510 experienced professionals with over 2,000 certifications to Accenture’s Salesforce Business Group, predominately in North America, as well as in Colombia and India. The combination of Accenture’s technology and industry knowledge with NeuraFlash’s gen AI and agentic capabilities will help clients deploy and scale intelligent solutions faster. In addition to its deep Salesforce and Agentforce implementation experience, NeuraFlash also has substantial Amazon Web Services (AWS) capabilities, delivering personalized experiences for customers with machine learning and gen AI in the contact center space. Based in Burlington, Massachusetts, NeuraFlash is focused on leveraging gen AI to automate complex business processes, optimize agentic programs, enhance analytics, manage change, and provide ongoing managed...