Insurance Companies Increasingly Look to AI for Growth and Profitability: Morningstar DBRS
Chicago, IL (July 21, 2025) – Morningstar DBRS has released a new report, titled Insurance Companies Increasingly Look to AI for Growth and Profitability, which provides an overview of key areas of insurance value chain that stand to benefit from artificial intelligence (AI) adoption as well as the risks that insurance companies are exposed to with the adoption of AI. Overview Investments in artificial intelligence (AI) hold a lot of potential for insurance companies’ growth and profitability but also entail many risks. While machine learning, natural language processing and predictive analytics have long been part of sophisticated insurers’ underwriting models, the adoption of these and other AI-powered technologies has become more widespread and essential to maintaining competitiveness. As a result, according to a survey by Wipro Limited (Wipro), North American insurers have increased the proportion of investment technology (IT) budgets allocated to AI technology to more than 20% in about three to five years, from 8% in the 20241 (Exhibit 1). In this commentary, we provide an overview of key areas of insurance value chain that stand to benefit from AI adoption. We also discuss the risks and challenges of AI adoption, which present an important part of our credit...