Driver-Centric Telematics Services Could be Secret Weapon in Fight Against Driver Churn for Commercial Vehicle and Fleet Businesses
New data from Escalent’s Fleet Advisory Hub™ underscore driver influence in commercial vehicle telematics programs, offering new path to differentiation for solutions providers Livonia, MI (May 14, 2025) – The number of connected vehicles on the road is projected to more than double over the next three years. However, while the commercial vehicle telematics market is poised for strong topline growth, the commoditized nature of telematics solutions presents a mounting challenge for service providers. To stand out in an increasingly competitive landscape, telematics solutions providers must find new ways to differentiate their products and services for commercial vehicle and fleet businesses, and drivers could be the key. These are the latest findings of the Roadmap to Telematics Growth report from Escalent’s Fleet Advisory Hub™, a leading insights tool designed to explore the needs, expectations and emotions of commercial vehicle and fleet business decision-makers. Based on input from more than 1,000 fleet decision-makers, this study explores how commercial vehicle and fleet businesses are using telematics solutions today, the barriers to adoption commercial vehicle and fleet businesses face and their plans to invest in connected services in the future. “While telematics adoption is on the rise, not all commercial vehicle and fleet...