Insurable Interest Canadian Insurance Blog

By Stephen Applebaum and Alan Demers — As we live in an era of technological boom, it is increasingly difficult to separate hype from reality. With so many breakthroughs in medicine, space exploration and even autonomous driving, it is not advisable to bet against even the boldest of efforts. So, perhaps humans will indeed live on Mars one day.  In recent times, the nay-saying against hype is generally about when it will happen, and less about if it will happen. The P&C insurance space has seen its share of hyped concepts, including blockchain and virtual reality, but none matched the recent exuberance for AI – and for good reason. Insurance practices are all about information gathering and validation, whether for underwriting, claims or risk management. Actuarial mathematical sciences are applied for trending and pricing. And a host of other internal functions and external processes are just a few ways to describe insurance at-a-glance. All of which may benefit from AI tools and agents near-term and into the future. Insurance talent shortages, high costs of insurance for consumers and businesses, changing risks, demand for loss prediction and prevention are just some of the bigger challenges in which AI may come to...

Toronto, ON (Sept. 29, 2022) – Foresters Financial™ is proud to introduce Advantage Max[1] to the Canadian market, a powerful new participating whole life insurance product designed to help maximize protection with strong cash value growth. With a compelling 6.25% dividend scale interest rate,[2] Advantage Max gives Canadians a robust solution for long-term financial security, backed by Foresters reliable dividend-paying history. Structured for long-term value, it combines permanent life insurance with tax-deferred cash value accumulation accessible through flexible certificate loans. “Advantage Max is more than just a new product, it reflects Foresters unwavering commitment to helping Canadians protect what matters most while planning for the future,” said Andrea Frossard, Chief Commercial Officer at Foresters Financial. “We designed it with real families in mind, those who are thinking not only about protecting what they’ve built, but also about creating a lasting impact for generations to come. It’s a solution rooted in value, trust and long-term growth and we’re incredibly proud to bring it to market at a time when certainty and purpose matter more than ever.” Key highlights of Advantage Max: Up to $20 million in coverage, with no initial paramedical or lab work ordering required for coverage up to $1...

Marketers must build topical authority by consistently publishing in-depth, accurate, well-researched content San Diego, CA (Sept. 3, 2025) – A slight majority (53%) of consumers distrust or have a lack of confidence in the reliability and impartiality of AI search and summaries, according to a survey by Gartner, Inc., a business and technology insights company. This concern is reflected in user frustration, with 41% of consumers reporting that generative AI overviews make the search process more frustrating than traditional search methods. A Gartner Consumer Community survey of 377 U.S. consumers, conducted in June and July 2025, revealed a strong demand for user autonomy: a majority (61%) of consumers wish for an option to toggle AI summaries on or off, underscoring the importance of user control in shaping the search journey. “The impact of AI extends beyond improving the search experience, altering how consumers seek and interact with search platforms, and how marketers approach visibility,” said Noam Dorros, Director Analyst in the Gartner Marketing practice. “Digital marketing strategies must evolve to not only optimize for these AI-powered results, but also to reinforce brand trust through comprehensive and reliable information, recognizing that not all consumers embrace AI summaries equally.” While AI-powered results...