MoneyLion, America’s most powerful financial membership designed to help the hardest-working Americans save, borrow and invest, today launched the industry’s first health tracker for finances, the Financial Heartbeat. Similar to smartwatches and fitness wearables, the MoneyLion Financial Heartbeat simplifies the tracking and understanding of one’s financial wellness on their mobile device. “At MoneyLion we understand that achieving your financial goals requires a steady and frequent engagement with your finances and a dedication to changing bad financial behaviors,” said Dee Choubey, CEO and Founder of MoneyLion. “Our Financial Heartbeat was inspired by the fitness industry’s widespread adoption of wearables and was innovatively adapted to help our members more easily track and manage the most important aspects of their finances.” Behavioral economics show that consumers avoid engaging with their finances because they’re complex, difficult to take action on, and more often than not, leave people feeling stressed rather than inspired. Additionally, finances are the number one cause of stress among Americans, with 44 percent of Americans reporting being stressed about their finances. To address these challenges, MoneyLion’s Financial Heartbeat combines a simple yet dynamic framework for monitoring financial health and empowers members to improve daily. By simply opening the MoneyLion mobile app...