Speaking Their Language
Kathryn Söderberg was in eighth grade when she fell in love — with the Spanish language. Spanish was an easy subject for her in school, and she would practice speaking the language with her friends at home as a secret language that her parents did not understand. She even would follow Spanish speakers into a store, just to listen to them talk. She majored in Spanish in college, studying in Mexico and Spain. She dreamed of being a linguist, traveling the world and ultimately ending up as a translator at the United Nations.But her parents had a thriving insurance practice in Lynnfield, Mass. She knew she could have a rewarding career by taking the foundation her parents had created and building on it. “I realized if I could somehow marry my love for Spanish with my love for business, I would have a formula for success,” she said. Söderberg is president of Söderberg Insurance Services, the company her parents founded 54 years ago. She used her love of Spanish to guide her practice toward its niche of providing life and property/casualty insurance and mutual funds to Hispanics who live and work in the urban communities north of Boston — cities...