Mobile Gains Traction With Customers, But Digital Experiences Fall Short Of Expectations
MAPFRE Insurance and GEICO Rank Highest in Respective Segments: J.D. Power 2019 Insurance Digital Experience Study Costa Mesa, CA (May 23, 2019) – Property and casualty (P&C) insurance companies have shown marked improvement in many of their digital offerings—particularly mobile self-service functionality—but still have work to do to meet customers’ rising expectations. According to the J.D. Power 2019 Insurance Digital Experience StudySM, specific areas where insurers come up short when compared with mainstream digital consumer companies are ease of shopping and servicing their policies, household-level policy management and inconsistent use of social media. “Digital has become so important to the modern insurance company by delivering two essential characteristics consumers seek from carriers: ease and accessibility,” said Tom Super, Vice President Property and Casualty Insurance Intelligence at J.D. Power. “In many cases, mobile apps and insurer websites are the primary faces of these consumer brands. As consumer behavior continues to evolve, insurers must keep pace as part of their overall distribution strategy or run the risk of irrelevancy.” The study, now in its 8th year, evaluates digital consumer experiences among P&C insurance shoppers seeking quotes and existing customers conducting typical policy-servicing activities. The study examines the functional aspects of websites and...