Hard-to-insure specialists move into healthy market
Canada Protection Plan believes it is dragging life insurance into the “next century” with its Express Elite Term product. A leader in the no-medical, hard-to-insure market, the company is now moving into the healthy market, enabling Canadians and newcomers with a work permit who are in excellent health and between the ages of 18-60 years to apply either by phone or online. Within a few days, they can receive coverage for up to $500,000 with no medical exams required. Michael Aziz, chief distribution officer at Canada Protection Plan, told LHP this is a natural transition for the company. He said: “If somebody is diagnosed with cancer, has a heart attack or suffers from diabetes, they are going to have a lot of trouble being covered by a leading carrier. We are the leader in that space. “Now we’ve launched a product that continues to be simplified, no-medical but for the healthy market. It takes us into a new space with the same methodology: no medical, simplified issue, issued quickly. It appeals to anybody who does not have any health concerns or lifestyle concerns.” He added: “For example, a healthy young couple, who need a mortgage, want a product issued quickly,...