Finding the factors behind annuity purchases
Because different annuity products are offered with varying benefits and selling propositions, those selling annuities can’t use the same sales pitch for every customer they encounter. To succeed, they must understand the needs and financial priorities of clients and prospective customers. That’s the kind of thinking behind new research from LIMRA Secure Retirement Institute (LIMRA SRI). “LIMRA SRI published a study of recent annuity buyers, comparing the age, contract size and types of products of individual annuity owners to help advisors and companies better understand the profiles of different annuity buyers,” said Todd Giesing is director, annuity research at LIMRA SRI, in a recent column on InsuranceNewsNet Magazine. To start with, he explained that LIMRA SRI has found three different categories into which pre-retirees and retirees can be divided: Guarantee seekers – With an overwhelming preference for creating a lifelong stream of guaranteed income, such consumers tend to have low risk tolerance and solid trust in their advisors. Estate builders – Viewing portfolio growth as paramount, such customers typically want more control over the way their assets are managed, have high risk tolerance, and exhibit cautious trust in their advisors. Asset protectors – Such investors are focused primarily on preserving...