Variable Universal Life: Evolving To Solve A Variety Of Client Needs
Variable universal life insurance is a dynamic product that has evolved over the decades to provide a variety of client solutions.What sets VUL apart from other permanent life insurance products is the investment component, where the cash value is placed in subaccounts managed by professional money managers. Most VUL products have between 50 and 100 subaccount investment options to choose from. This allows a custom portfolio to be built within the insurance wrapper. When you look in the rearview mirror, many advisors and clients were hurt by the way VUL was designed, marketed and sold in the past. Take the late 1990s as an example. The industry was not funding policies adequately, there were no protections in place and agents were illustrating VUL north of 10% annualized. I think we all know what happened, and it was a major black eye for the VUL industry. Ever since then, most have steered clear of the product. Today, a maximum of 7% gross is the adopted standard for illustrating VUL, with many broker-dealers placing further internal restrictions closer to 6% gross. As with many historical examples, crisis breeds innovation and the industry has tried to learn from that mistake. That particular market...