Winning in the Small Commercial Lines Segment
New SMA Blog by Mark Breading, Partner, Strategy Meets Action Boston, MA (Aug. 1, 2019) – Many commercial lines insurers recognize that there are great opportunities for growth in the small commercial segment. There is no question that the segment is hot and that the potential is there for increased business. So, many are rushing into the space or redoubling their efforts and focusing on small commercial. Thus, it is hyper-competitive, and success is not guaranteed. This raises the question, “What does it take to win in the small commercial segment?” A new SMA research report, Ten Guidelines for Success in the Small Commercial Market, answers this question. Senior leaders intent on small commercial face many questions. Are our existing distribution channel partners adequate to support our growth? Should we establish a new digital brand? Do new InsurTech distribution firms present good partnership options? Do we need to modernize our products by adding new coverages? How can we simplify the submission and underwriting processes? The list of questions could go on. In order to develop a winning strategy that can be effectively operationalized, insurers should consider the ten guidelines in the SMA report. These guidelines can serve as a type...