Study shows Canadians are overwhelmingly underinsured
According to a new research from Canadian online insurance brokerage PolicyyAdvisor.com, an overwhelming majority of Canadians with dependents are significantly underinsured and have not acknowledged the severity of their situations. In its inaugural State of the Nation: Canadian Life Insurance Trends 2019 report, the firm shared insights on consumer trends and attitudes surrounding life insurance ownership, needs, knowledge and digital appetite. The report drew from a SurveyMonkey panel of more than 500 qualified Canadian respondents who indicated they had financial dependents. “The findings were eye-opening, to say the least,” said Jiten Puri, founder and CEO of PolicyAdvisor.com. “We had some general expectations about what we would learn, but some of the hard numbers paint a starker picture about financial unpreparedness than we had anticipated.” Among those surveyed, nearly half (49%) said they had never purchased life insurance before. And of those who said they have a life insurance policy, 40% reported having coverage only through a work or group benefits plan. “While a life insurance policy through one’s employer is better than none at all, in most cases the coverage is minimal, and maybe equivalent to only one or two years of the policyholder’s salary,” Puri said. Someone who leaves their workplace...