More than 90% of Canadians are dangerously under-insured
PolicyAdvisor.com survey reveals enormous life insurance shortfall among Canadians with financial dependents Toronto, ON (Nov. 6, 2019) – New research from Canadian online insurance brokerage PolicyAdvisor.com finds that an overwhelming majority of Canadians with dependents are significantly underinsured and are in denial about the severity of the situation. PolicyAdvisor.com’s inaugural State of the Nation: Canadian Life Insurance Trends 2019 report sought to determine consumer trends and attitudes about life insurance ownership, needs, knowledge, and digital appetite by polling Canadians that need life insurance. While most surveys poll all Canadians as respondents for generalised findings, PolicyAdvisor’com’s survey uniquely focused on those who most need life insurance coverage: Canadians that have family members as financial dependents. “The findings were eye-opening, to say the least,” said Jiten Puri, founder and CEO of PolicyAdvisor.com. “We had some general expectations about what we would learn, but some of the hard numbers paint a starker picture about financial unpreparedness than we had anticipated.” Life insurance ownership The most surprising result was the extent to which Canadians are underinsured. 49% of Canadians with dependents surveyed have never purchased life insurance before. Of those indicating they have a life insurance policy, 40% are only covered through a work...