CFC launches first-of-its-kind licensing agreement liability product
Chicago, IL (May 12, 2020) – CFC, the specialist insurance provider and pioneer in emerging risk, has announced the release of its bespoke insurance solution for licensing agreements. The new product expands on the company’s robust suite of media and intellectual property insurance products. Worth an estimated $280 billion, the global licensing industry is rapidly expanding as brand owners increasingly monetize their intellectual property assets – like logos, trademarks, graphics and animations – through third parties. However the Covid-19 pandemic has halted a long line of global events, and the financial impact of each cancellation or rescheduling decision could have a catastrophic effect for promotional partners, licensees and businesses involved in merchandising. License agreements often include a mandated insurance requirement, but to date the market has struggled to deliver a bespoke solution, forcing clients to purchase a full-fledged media liability policy instead. We’re excited to offer a standalone product with cover that’s designed specifically for these licensing exposures.Jade Giltrap, Media Team Leader, CFC Designed to protect licensees against unintentional breach of a licensing agreement, CFC’s new liability product offers a fit-for-purpose solution that covers individual licensing contracts or annual licensing agreements between multiple brands and the licensee. CFC’s new product...