Term Life Premium Up 8%, Offsetting Tough 1Q: LIMRA
Term life insurance new premium rose 8% in the first quarter, with 40% of term life writers reporting double-digit increases, according to LIMRA data. The term premium increase is the highest since the second quarter 2007, according to LIMRA’s First Quarter 2020 U.S. Individual Life Insurance Sales Survey. Sixty percent of term life writers reported positive growth. LIMRA attributed some of term’s success to online access and tools that helped with sales to homebound consumers. Other life products did not fare as well but that was not unexpected because of a late 2019 sales push before a new CSO table took effect. Term market share jumped to 24% in the first quarter 2020. Since 2011, term premium market share has been in the 21-22% range. Insurance brokers account for the largest share of term premium (38%) and reported growth of 11% over first quarter 2019, LIMRA reported. Advertisement Outside of term life sales, most of the remaining life insurance products posted sluggish first-quarter sales, LIMRA reported. The total number of individual life insurance policies sold in the first quarter fell 1%, compared with the same quarter of the prior year. Universal life new annualized premium fell 3%, driven primarily by...