Millennial life insurance sales get a digital shot in the arm
In the early weeks of the COVID-19 pandemic, Canada Protection Plan sprung into action. Amid rampant business lockdowns, surging coronavirus infections, and social-distancing measures, the company accelerated its push to offer full e-Policy and e-Applications for its products. Even then, it was clear to them that digital life insurance was graduating from a nice-to-have to an absolute necessity. At that point, the company had notched March sales figures reflecting double-digit percentage growth from both a month-on-month basis and an annual basis. Since then, the growth trend has continued, particularly among the millennial cohort. “I think the under-30 demographic, the millennials, are really enjoying the electronic process,” said Michael Aziz, co-president at Canada Protection Plan. “I think that’s enticing them. And now they’re realizing that the cost is very reasonable, especially at their age, and the process is much easier than they thought.” Among clients under 30 years of age, Canada Protection Plan found that the number of life insurance policies issued between mid-March until June 2020 showed a near-20% jump compared to the same period last year. Looking at the more immediate past, those sales figures showed a 14.13% increase compared to January to mid-March of this year. “As a...