Insurable Interest Canadian Insurance Blog

Mutual of Omaha Ranks Highest in Individual Life Insurance Satisfaction Troy, MI (Oct. 16, 2025) – Overall customer satisfaction with individual life insurance providers remains steady this year, but that apparent stability masks significant year-over-year swings in customer experience across individual brands. According to the J.D. Power 2025 U.S. Individual Life Insurance Study,SM the customer satisfaction gap between the highest-performing and the lowest-performing life insurance providers is 118 points (on a 1,000-point scale), and 70% of insurers have experienced double-digit increases or decreases in customer satisfaction scores year over year. Much of that volatility can be attributed to differences in relationship management strategies and how life insurance policies are purchased. “Customer satisfaction with individual life insurance providers is not just about the product; it’s also about the customer experience, and those experiences can vary dramatically both at a brand and a relationship level,” said Craig Martin, executive director, global insurance intelligence at J.D. Power. “When J.D. Power analyzes the data, findings show there are significant gaps between customer expectations and reality, particularly when life insurance is purchased and serviced through local agents or financial advisors. The customer experience gets a bit more predictable and standardized when working through centralized, direct-to-customer...

New Equisoft/amplify suite combines advanced analytics, insurance-specific AI agents, and human-in-the-loop workflows to accelerate product innovation and enhance operational excellence for any policy administration system Las Vegas, NV (Oct. 17, 2025) – Equisoft, a leading global digital solutions provider to the financial services industry, is pleased to announce the launch of the Equisoft/amplify suite for life insurance carriers to accelerate business performance and agility, combining multiple AI components that work together to deliver unprecedented operational efficiency and market responsiveness. Drawing on over 30 years of insurance expertise, Equisoft’s solution bridges the gap between carriers’ current reality and their AI-powered future by accelerating and enhancing modern insurance operations. Equisoft/amplify’s power lies in how its components work together to create a unified operational intelligence system. Advanced Analytics enable insurers to understand market dynamics and product or operational performance, insurance-specific agentic components deploy AI agents to autonomously monitor quality and customer experience in real-time, and human-in-the-loop workflows empower workers to focus on tasks requiring uniquely human characteristics like judgment and empathy. “Equisoft/amplify represents a fundamental shift in how life insurance carriers leverage AI to drive real business outcomes,” said Olivier Lafontaine, Chief Product Officer at Equisoft. “By bringing together advanced analytics, autonomous AI...

Insurance-specific AI solutions embed intelligence into agency workflows to drive productivity and profitability Chicago, IL (Oct. 7, 2025) – Applied Systems® is pleased to announce the next wave of innovation within its Applied Insurance AI™ suite at Applied Net® 2025, the largest user conference for independent agents. Applied Insurance AI delivers connected, intelligent workflows across the entire Digital Roundtrip of Insurance, from sales and marketing to policy management, submissions, servicing, and financial management. Applied also previewed new Cytora-powered technologies that use advanced AI to understand and extract information from any data source, and autofill data directly into the agency management system. Applied is uniquely positioned to deliver practical, powerful, and safe AI for the insurance industry. Unlike general-purpose AI tools, Applied Insurance AI is purpose-built on more than 40 years of insurance expertise, the industry’s most-used agency management systems (Applied Epic® and EZLynx®), and the largest carrier connectivity network (Ivans®). Applied’s unmatched insurance data assets, combined with its industry-leading specialized AI engineering teams, differentiate Applied Insurance AI from anything else available on the market and enable innovations that target complex workflows that are specific to insurance. By removing administrative burdens with insurance AI, agencies can focus on the work that...