A handful of solutions have acquired capabilities covering most of the separate components of the marketing life cycle; Novarica report profiles several of these solutions Boston, MA (Sept. 22, 2020) – Insurers looking to expand their MarTech stack need to assess the cost, maturity, and redundancy of tools they have already implemented, while developing a roadmap for their replacement or integration. In a new report, MarTech Suites for Insurers: Overview and Prominent Providers, research and advisory firm Novarica profiles seven holistic suites on the market today and describes the main components of their ecosystems, how they interact with each other, their development or acquisition history, and how well they address some of the specific challenges faced by insurers. “With agencies becoming savvier in digital marketing,” said Paul Legutko, VP of Digital Marketing and Analytics, and lead author of Novarica’s new report, “insurers need to maintain a certain level of maturity in marketing technology in order to integrate with systems that distributors might be using for marketing and sales.” Vendors profiled include Acoustic, Adobe, Epsilon, Google, HubSpot, Oracle, and Salesforce. Among the key findings of the report are: Solutions offer different mixes of software and professional services. Some vendors emphasize their services...