Growth opportunity for affinity/program business through reimagined markets, products, channels: Majesco report
Some forward-thinking insurers are making bold moves to harness the power of digital technology, partnerships and ecosystems that are redefining a new generation of affinity and program business Morristown, NJ (Oct. 29, 2020) – Majesco, a global leader of cloud insurance software, has announced the release of a new thought leadership report, A Roadmap to the Future of Insurance: Program and Affinity Business.The report, based on a joint primary research study with PIMA, found that while the affinity and program business market has seen strong growth, there is still significant untapped opportunity to expand and accelerate growth by introducing new products and leveraging new, innovative partnerships within a broader ecosystem. As expected, the research reflected the organizations are predominantly focused on traditional partners for affinity and program business, such as associations, professional organizations, and employer groups. However, today’s new buyers do not necessarily associate with many of these groups and seek to buy insurance from others such as Gig Economy groups, health and fitness organizations, large retailers, auto manufacturers and more – where the purchase is at a point of when they want it or part of a transaction with that entity, making the buying process frictionless. “What we uncovered...