Gartner Survey Reveals CMO “AI Blind Spot” as 65% Expect Role Disruption, Yet Only 32% Say Significant Skill Changes Are Needed
Marketing Leaders Face a Widening AI Literacy Gap as AI Shifts From Productivity Tool to Growth Capability Stamford, CT (Feb. 23, 2026) – Two-thirds (65 percent) of CMOs say advances in AI will dramatically change the role of the CMO in the next two years, yet only one-third (32 percent) say significant changes are needed to the CMO profile and skill set, according to a new survey by Gartner, Inc., a business and technology insights company. The survey was conducted from August through October 2025 among 402 senior marketing leaders in North America and Europe. As AI becomes increasingly central to enterprise growth and competitive advantage, many leaders are not updating their own skills at the same pace as the role is evolving. Gartner predicts that by 2027, a lack of AI literacy will rank among the top three reasons CMOs are replaced at large enterprises, elevating AI literacy into a board-level leadership expectation. “CMOs are not ignoring AI; most are expecting the role to change,” said Lizzy Foo Kune, Distinguished VP Analyst in the Gartner Marketing practice. “But the data points to a disconnect between anticipating disruption and recognizing the personal transformation required to lead it. CMOs must build...