Guidewire Unveils PricingCenter, a Unified Pricing and Rating Application to Accelerate Product Innovation for P&C Insurers
PricingCenter revolutionizes insurance pricing and rating by increasing efficiency, improving accuracy, and speeding time to market Waterloo, ON (Oct. 28, 2025) – Guidewire is proud to introduce PricingCenter, enabling P&C insurers to deliver pricing changes quickly and with greater precision – adjusting rates in real time, analyzing impact before release, and responding rapidly to market shifts. Purpose-built for actuaries, pricing teams, and IT developers, PricingCenter unifies and modernizes the pricing and rating lifecycle, from model design to market deployment. By connecting pricing strategy to execution, it helps insurers stay agile, improve accuracy, and accelerate new product launches. “With PricingCenter, market disruptions become opportunities to innovate,” said Mike Rosenbaum, Chief Executive Officer, Guidewire. “By unifying pricing and rating, P&C insurers can model, test, and deploy updates faster, enabling them to accelerate product innovation and confidently drive profitable growth.” PricingCenter speeds time to market for pricing, unlocking profitable business growth by: Unifying pricing and rating into a single application that eliminates silos between actuarial, pricing, and IT teams Providing end-to-end lifecycle management from model design and testing to rapid, governed deployment Enabling actuaries and pricing teams to build, test, and deploy advanced pricing models quickly using a no-code interface with AI-assisted insights...