Transformational Technologies in P&C During the COVID Era
New SMA Blog by Mark Breading, Partner, Strategy Meets Action — Technologies like machine learning, the IoT, RPA, and Natural Language Processing (NLP) were hot topics in P&C insurance before the world was turned upside down in 2020 due to the pandemic. These and many other “transformational” technologies have great potential for insurers in the rethinking and optimization of distribution, underwriting, claims, and many other parts of the business.[1] So, it is important to ask the question – how have the initiatives that leverage these technologies changed due to the pandemic? Are personal and commercial lines carriers still moving forward with projects in 2021? Do executives still have the same expectations about the potential of these technologies to transform their business? We answer these questions in detail for thirteen specific technologies in two new SMA research reports, one covering personal lines and the other covering commercial lines. However, I won’t leave you hanging in this blog, wondering about the answers to those questions. The short answer is yes – P&C insurers generally plan to move forward in 2021 with projects that leverage various technologies that have the power to deliver significant results and competitive advantage. The technologies we follow closely...