How CAA’s wellness app is evolving during the pandemic
Lauren Bailey | November 13, 2020 Wellness apps are becoming an increasingly popular perk for Canadian employers to offer employees, particularly as stress continues to soar as the coronavirus pandemic drags on. CAA Club Group was ahead of the pack, launching its wellness app company-wide in 2018. However, a wide range of meditation and mindfulness apps are available, so plan sponsors have to do their due diligence when choosing, says Mara Notarfonzo, the organization’s assistant vice-president of compensation and benefits. She advises employers to set realistic, clearly defined goals and to consider the intent when diving into the sea of meditation and mindfulness apps on the market. Read: CAA shares journey to a healthy workplace Employees at CAA’s call centre had always worked from home, so leadership knew it needed something to provide wellness services to these employees and maintain a social connection with them, she says, noting the wellness app was a way of bridging a diverse group of individuals. The tool was one of the first used at the onset of the pandemic, says Notarfonzo. The company put a lot of effort into directing people back to the app and saw adoption increase substantially within the first month of the shutdown. The app is a...