Blink Parametric and MAWDY Ireland Reveal Results in Study of Flight Disruption Solution Integration
11% increase recorded in take-up of premium product offering Flight Disruption cover as standard 21% increase in average policy premium since including Flight Disruption assistance in higher tier products Cork, Ireland (May 21, 2025) – In October 2023, MAWDY – a global insurance, reinsurance and services company and part of the MAPFRE Group entered into a collaboration with Blink Parametric. The partnership set out to explore the expansion of parametric travel insurance solutions across the global MAWDY assistance product portfolio. Covering segments of the direct book of the Irish unit of MAWDY initially, the Blink Parametric flight disruption solution rollout expanded across the brand network from January 2024, making the solution accessible to single-trip and annual multi-trip travel insurance customers who purchase either a platinum or gold policy directly via online insurance intermediaries including InsureandGo Ireland and Chill. The benefit activates when a policyholder’s flight is disrupted by more than three hours, with an automated notification and offer of assistance options, including real-time access to one of 1,300+ executive airport lounges worldwide or a real-time cash payout alternative. The Study outlines impactful commercial outcomes and reports on a rich resource of new data on customer behavioural activity during the period...