London Market Brokers Favouring Digitally Advanced Insurers in a Softening Market: Guidewire
Waterloo, ON (Feb. 19, 2026) – How London Market insurers harness new digital technology to improve speed, integration and ease of doing business, is a major determinant on where brokers place their business, according to new research from Guidewire. The inaugural Guidewire London Market Tech Barometer – a survey of more than 250 insurance brokers who deal primarily with London Market insurers – revealed that nearly four in five (78%*) brokers surveyed say insurer technology plays a decisive or highly significant role in where they place risk. This is even more significant among senior brokers and director-level respondents, demonstrating that this is not merely an operational nice-to-have, but a strategic filter applied by experienced decision-makers. When asked to identify the single biggest impediment to modernisation in the London Market, reliance on outdated technology ranked the highest (24%). In a softening market, the survey suggests brokers are becoming more attuned to efficiency and increasingly favour technologically advanced insurers. Among the other key report findings: Firms not waiting for Blueprint Two: A considerable number of respondents (78%**) indicate that they are proceeding with their own technology strategies regardless of the Blueprint Two timeline. Among those moving ahead independently, 31% of respondents express...