16 Top Advisor Credentials: Cerulli
Start Slideshow The post-pandemic recovery has been anything but smooth, leaving many Americans anxious about their finances and prompting them to look to financial professionals for advice. However, the industry is experiencing a crisis in recruiting and retaining new blood. Need for Advice Advice seekers have varying needs, depending on levels of wealth and demographics. High-net-worth practices are increasing investment service offerings as clients clamor for alternatives, and expanding their planning services as families prepare for wealth transfers and transitions. Many younger wealthy investors are switching advisors because they need one with different or specific expertise. They also prefer to work with advisors who have diverse teams and track records of helping women, business owners and minorities, and offer remote services. Women bring particular factors to the advice relationship that can make financial planning different for them. They shoulder the majority of caregiving, which can negatively affect their career, savings potential and mental health; they live longer in retirement; and they often lack a firm idea of their potential health care costs. Black and Hispanic Americans, who are increasingly engaging with advisors, require a holistic approach by financial professionals. They want to discuss big, unexpected expenses, how the high cost...