7 Emerging Challenges for Advisors, and How Custodians Want to Help
The war for market share among advisor custodians is one of the hottest conflicts in wealth management today, with trillions of dollars at stake for all parties involved — the custodians, the advisors who rely on them to safeguard client assets, and their collective clients. But at a recent industry event, several of the biggest names in RIA custody came together to highlight the biggest issues to watch. Leaders from custody giants Charles Schwab, Fidelity and Pershing, as well as relative newcomers Goldman Sachs and Altruist, appeared on stage at the National Association of Personal Financial Advisors, or NAPFA, Large Firm Forum, which took place last week near Phoenix. “Their growth and our growth are tied together, and it felt in listening that we really are partners, despite our different set of needs,” advisor Cheryl Holland said of the custodians in an interview after the panel discussion. Cheryl Holland (right), a CFP and founder of Abacus Planning Group, moderated the panel. Speakers included Brad Losson (left), managing director at Charles Schwab; Richard Lofgren, managing director at Goldman Sachs; Jason Wenk, founder and CEO of Altruist; Angie Popek, SVP and regional managing director at Fidelity; and Ben Harrison, managing director at BNY Mellon |Pershing....