Insurers Struggle to Deliver Seamless Digital Experience as Repair Cycle Times Rise: J.D. Power
Auto and Home Insurance Apps Become Key to Managing Customer Expectations: J.D. Power 2023 U.S. Claims Digital Satisfaction Study Troy, MI (Dec. 5, 2023) – With customers saying their average auto repair cycle time has doubled in the past two years—now topping 23 days—and the average home repair cycle time increasing as well, insurers need to work harder than ever to manage customer expectations. According to the J.D. Power 2023 U.S. Claims Digital Experience StudySM, digital communications channels have become the key to maintaining customer satisfaction throughout the claims process, but many insurers are still struggling to deliver a truly seamless digital experience. As a result, overall satisfaction is 854, down 3 points from 2022. “Across all of our insurance claims experience studies, we find that the more insurers can do to manage expectations, keep customers updated and make it easy for them to manage the claims process without a lot of effort, the more satisfied customers become—even when repair cycle times are longer than ever,” said Mark Garrett, director of global insurance intelligence at J.D. Power. “Customers have an expectation that using digital tools will create efficiencies in the process and keep them informed throughout their claim, but many...