Orion Expands Access to DPL’s Commission-Free Annuity Marketplace
As Lau stressed, Orion’s advisors will gain access to a comprehensive lineup of commission-free annuities and “best-in-class” life, disability and long-term care products. Orion advisors will additionally have direct, integrated access to DPL’s proprietary tools for discovering and comparing annuities by type, benefits and costs. Finally, data feeds from DPL into the Orion Advisor Technology platform enable management of annuity assets alongside other investments in the client’s portfolio. A Big Milestone for DPL Reflecting on the progress his firm has made over the past five years since its founding, Lau said he was gratified to see the platform cross $1 billion in total annuity sales last year, while the combined assets under management of advisors on the platform has crossed $1 trillion. He said he always expected to hit these levels, but not necessarily this quickly. “Those were both really cool milestones to be able to pass in 2023,” Lau said. “As it related to working with Orion, the main reasons advisors have shied away from using annuities on a fee basis in the past have been structural. The right product formats didn’t exist and the tech didn’t exist — or the tech didn’t work on their systems or desktops....