What’s the Difference Between an Advisor, a Planner and an Agent?
What You Need to Know Professional titles may have more to do with marketing goals than with everyday activities. Much of the current confusion stems from the rise of cross-selling. The author believes that advisors are fiduciaries and that salespeople sell. For me, after spending 27 years in career agency life insurance sales, one thing is clear: We were not and could not be considered fiduciaries. The training, incentives, compensation and rewards were based on sales production. When I entered the life insurance sales industry in 1992, we obtained an insurance license, not a securities license. We sold insurance and annuities. From the first employment interview, it was clear who we were, what we did, and how we were compensated. Life Insurance is a risk-sharing management tool. Life insurance was created to pool premiums to cover those who suffered a loss. Many paid premiums to help the few. It was a protection tool, not an investment tool. Originally, we had two types of solutions. If consumers decided their risk was temporary, they bought term life. If their risk was permanent, they bought whole life, and, later, universal life. Commercial annuities provided similar protection for people who lived longer than expected....