Insurance Carriers Optimize Digital Quoting and Expand Services to Address Evolving Climate Changes, Multilingual Communications
Wilmington, Del. (Jan. 23, 2024) – Keynova Group, the principal competitive intelligence source for digital financial services firms, is pleased to announce the results of the Q2 2024 edition of its semi-annual Online Insurance Scorecard, an evaluation of 12 of the largest U.S. auto and property insurance carriers’ website capabilities. Progressive remains in first place for its online user experience. The key trends in this edition of Keynova’s Online Insurance Scorecard include advances in digital quoting, capabilities to accommodate evolving weather patterns and expanded Spanish-language resources. “Many leading carriers are reworking their digital quoting experiences to help insurance prospects efficiently acquire the most optimal pricing and coverage for their needs,” said Beth Robertson, managing director, Keynova Group. “In addition, factors like the rise in destructive weather events and the evolving U.S. population are generating new dynamics that carriers must accommodate within ongoing product planning and digital strategy.” Key Findings: Advances in Digital Quoting and Binding Optimize Process To foster long-term policyholder relationships by helping consumers select optimal insurance coverage, two-thirds of Scorecard carriers have made recent updates to their online quoting interfaces. Nearly 70% of carriers build coverage advisory information into their quotes, and close to 60% deliver multiple quote...