Small Commercial Insurance Customer Retention Hinges on Trust in Rising Rate Environment: J.D. Power
American Family Ranks Highest among Small Commercial Insurers: J.D. Power 2024 U.S. Small Commercial Insurance Study Troy, MI (Aug. 20, 2024) – Even in an environment of rising rates in which 36% of small business owners have experienced premium increases during the past year, overall customer satisfaction, loyalty and brand advocacy stay strong when customers trust their commercial insurance providers. According to the J.D. Power 2024 U.S. Small Commercial Insurance Study,SM among small businesses with the highest levels of trust in their insurers 81% say they “definitely will” renew with their carrier and 79% say they “definitely will” recommend their carrier. Overall trust levels, however, vary widely by insurer. “Trust is the single most important variable in the customer relationship with commercial insurance providers,” said Stephen Crewdson, senior director of global insurance intelligence at J.D. Power. “Across virtually every business metric that matters to insurers—customer loyalty, advocacy, premium retention, share of wallet—small business owners who trust their insurers represent significantly higher value. While some insurers are doing a great job cultivating that trust, others have a lot of work to do.” Following are some key findings of the 2024 study: Trust is key value driver for commercial insurers: Overall small business...