Global Travel Defies Economic and Geopolitical Pressures as Experience-Led Holidays Surge
Global travel intent remains robust at 74 % 42 % of global travelers plan to vacation domestically in 2026 77 % of global travelers concerned about the rising cost of travel 54 % of global travelers are likely to attend concerts, festivals or performing arts events during their trips, while 41 % plan to attend sporting events €1,572 (CAD$2,552) is the anticipated average global spend per person on a holiday this summer Saint-Ouen, France (May 20, 2026) – Global travel intent remains resilient in 2026, with nearly three-quarters (74%) of people worldwide still planning a summer holiday. However, new research from Allianz Partners Global Travel Confidence Index reveals the sector is being increasingly reshaped by economic pressure, geopolitical uncertainty and changing consumer priorities. The survey, conducted by Ipsos, of 11,010 people covered 10 key markets including China, France, Germany, Great Britain, India, Italy, the Netherlands, Spain, Switzerland and the United States. The research highlights a global traveler who is adapting rather than retreating. While travel intentions remain robust, holidaymakers are changing how and where they take their holiday. Travel demand remains strong, but increasingly local Domestic travel is leading the way for many travelers this summer, with 42% of global...