RIBO Explores AI Innovation in Ontario’s Insurance Industry
Toronto, ON (Dec. 9, 2023) – The Registered Insurance Brokers of Ontario (RIBO) recognizes the transformative potential of Artificial Intelligence (AI) tools within the property and casualty (P&C) insurance sector. AI can enhance efficiency, deliver high-quality service, and provide individualized advice to consumers. However, adopting these tools also present new risks that may impact consumer protection. To better understand these implications, RIBO commissioned the Behavioural Insights Team (BIT) to conduct a comprehensive study on the role of AI in the sector and its alignment with RIBO’s mandate. In Summer 2024, BIT completed an extensive review, which included: A scan of relevant reports and articles from regulators, academics, and industry participants. Interviews with Ontario-based brokers to gain on-the-ground insights. In addition to BIT’s research, RIBO conducted supplementary interviews with brokers representing small and medium-sized businesses, including independent and insurer-owned brokers. To further validate the findings, RIBO engaged with other industry participants including other regulators and technology vendors, which provided valuable perspectives on AI innovation and its challenges. Shaping the Future of AI Regulation in Insurance Through this research, RIBO has developed a deeper understanding of AI’s impact on the sector. This includes evaluating the resilience of the existing Code of Conduct...